How We Helped a Niche Therapy Practice Get 72% More Client Inquiries
This large practice wanted a reliable way to reach people looking for specialized care, specifically sex therapy and LGBTQIA+-affirming support.
We helped update their website so when individuals search for these specific care types, the practice naturally shows up at the top of their search results.
In six months, they saw a 72% boost in new client inquiries from Google and AI search tools. By improving their organic search results, they were also able to adjust their ad spend so paid ads didn't get in the way of their free website traffic.
The Problem:
Inconsistent Client Inquiries: Looking for a steady, reliable stream of new client leads for a large practice.
Reaching the Right Audience: Struggling to show up in front of individuals specifically searching for sex therapy and LGBTQIA+-affirming care.
What We Did:
Highlighted Core Specialties: Updated their main website pages so people searching for sex therapy and LGBTQIA+ care could easily find them.
Fixed Behind-the-Scenes Errors: Corrected website issues so search engines could index and display their pages properly.
Balanced Ads and Organic Traffic: Advised on ad strategy so paid ads wouldn't compete with their improving organic search positions.
Set Up for AI Search: Made sure their practice shows up when people ask AI tools (like ChatGPT) for inclusive therapist recommendations.
72% increase
in leads (from Google and AI) after six months
43% increase
on total impressions
19% increase
on total clicks
Results
All Search Terms (Branded and Unbranded)
Total clicks: 19% increase
Total impressions: 43% increase
Total position increase: 14
Unbranded Search:
72% increase in leads (from Google and AI) after six months.
Unbranded clicks: 33% increase
Unbranded impressions: 26%
Unbranded position increase: 23
AI Visibility
Consistent AI growth and visibility
